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Asking the right questions makes all the difference
Vancouver's 
Certified Professional 
Resume Writer. 

Published in: 
"Gallery of 
Best Resumes," 
David F. Noble, 
(Fifth Edition, 2011)
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     It happens almost every time. A client commissions us to prepare their resume package, and when our writer sits down with them and starts asking questions about what they did that makes them stand out in their jobs, the reply comes back: "Well, I really didn't do all that much." Yet, after asking a few more questions, we invariably discover that our clients have done many things that have helped make their employers successful; but when it was they tried to remember those achievements on their own, their memory searches came up empty.

     One reason everyone from Janitors to CEO's find it hard to remember some or all of their accomplishments is that "Don't boast!" reflex our parents drummed into our heads when we were children. Another reason we omit critical data from resumes is bound up with how our memories work. Because we do our jobs on a daily basis, what we do and how we do it gets classified by our memories with "routine" events. But when we are asked about significant achievements, our minds don't normally look in the "routine" box; they frantically search through the "extraordinary" box, instead.

     At Fast & Focused, our writers specialize in asking questions that get behind memory blocks and uncover significant achievements. To show you how it happens, here are two examples from our case files. The first client was a recent university marketing graduate who wanted a position in hotel public relations but confessed that she had no experience except for a couple of part time jobs. But our writer had a hunch that there was more here than the client had remembered. The key part of the conversation went like this:
     "Did you ever put on, or help put on, any kind of event."
     "Well, I helped with a couple of conferences in Beijing and I ran an art exhibit."
     "Tell me about the conferences."
     "Um . . . some importers from country X wanted to import Chinese goods to X and some exporters from X wanted to export their goods to China."
     "And what did you do at the conferences?"
     "Set up the PowerPoint, got the food, set up the chairs."
     "And the art exhibit?"
     "Ah . . . the idea was to introduce the Greek arts community in Athens to some major painters from X."
     "Wait a second, was this an official X embassy sponsored event?"
     "Yes, it was."
     "What did you do?"
     "I booked the gallery, hired the caterer and the wine merchant, helped the artists hang their paintings and acted as hostess on opening night."
     "How did you get this job?"
     "My father was the Ambassador to Greece from country X."
     "Oh. Did he say anything to you after it was all over."
     "Yes. He said: 'Well done.'"

     With that, our writer knew he had what he needed to make this client's resume effective–and she received five interview calls in less than three weeks. 

     The other client was a very experienced project manager, signalling engineer and technical executive. Although he had a fairly good resume, he came to us because he needed something exceptional since he was applying for a C level opening at one of Canada's largest and best run companies. One of the biggest improvements we made to his resume came out of this exchange:
     "You are an engineer and you run projects. Sometimes, on projects, things go wrong and you, the leader, have to manage the crisis and solve the problem. Did this ever happen to you in a major way? Did a situation arise that threatened to derail completion of a big project."
     The client said: "Yes."
     "Tell me about it."
     "We were building the signalling system for a new subway line in one of the world's top five subway operations. The new signalling not only included new features, it also had to be integrated with the old system. The interfacing component of the two systems had been subcontracted and, right before the deadline, the subcontractor called and told me they couldn't deliver the component. So I had to design and make the component on short notice which I did."
     "And what happened."
     "We met our deadline and because the system integrated perfectly with the old system, my employer won additional contracts in the hundreds of millions."

     This exchange was one of several which enabled our writer to strengthen this client's resume. Three days after his resume was submitted, our client was called for his interview. 

     Why not put all of your significant achievements to work for you? Call Fast & Focused, and we'll find them and add their power to your resume.
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401-1330 Hornby Street,
Vancouver, BC
604 418-7094
or
1 800 514-6208
support@ffresume.com
Fast & Focused is a member of the Professional Association of Resume Writers and Career Coaches (PARWCC).
Tim Cunningham, our Founder and Principal Writer is a Certified Professional Resume Writer (CPRW)